Mr. Ian Allen:

That works both ways. We currently have two or three-week promotional cycles and we can handle a number of promotions through our business. We often cannot fill the demand from suppliers for those promotions because there is too much demand.

I will cite another recent example of something with which I am familiar. We have a cabbage supplier and when the weather changed there was a flush. They came to us to ask if we could promote and sell the produce. We looked at ways of doing it through consumer demand and requirements. We may put it together in a value-added way with cabbage or potatoes to create a meal solution for our consumers. Given the changing dynamic in the market place - or conditions outside our control, such as the man above - we will always work with our suppliers to come up with a flexible solution to address those needs.