Paschal Mooney (Fianna Fail) | Oireachtas source

In that context, is pricing the main driver in accessing Irish manufactured goods? For example, there is only one Irish toothpaste manufacturer. Called Perla, it is based in Clara in County Offaly. For the record, I have nothing to do with it. I am not sure whether it is an exclusive but the only outlet in which one can get this Irish-made toothpaste is Aldi. I look at the broad range of toothpastes all of which are imported and wonder why Irish retailers will not offer this one. What is toothpaste? In terms of quality standards and whatever else, one can have all the marketing one wants and all the hype surrounding it, but toothpaste is toothpaste. That is merely one example. I am sure there are many other examples of small-to-medium-sized Irish manufacturing companies which are coming up against the hype of a multinational product. How does one address that?

Does one decide that one wants to go Irish?