Ms Edel Clancy:

It is a challenge. The consumers will drive this because they need to be able to trust what they are buying from the shelf. Also, the reality is that the retailer is responsible for everything that is on the shelf. It is incumbent upon the industry to ensure that the products we sell are, for a start, what they say they are, which is the labelling issue, but also that there is no fraudulent or criminal behaviour. It has not yet been agreed what is the source but there are indications that it was criminal activity that led to some of this problem.