Ms Deirdre O'Keeffe:

To return to my original point, we are concerned to ensure our messages remain up to date but we are also concerned to ensure the means by which we transmit those messages to young people particularly, who are at the cutting edge of all the social media in place, are such that we continue to be able to talk to them in the way they will want to access us and listen. While we pride ourselves on these guides and books, these are largely directed at parents who might still prefer to have the written word. We are very conscious that so far as our target audience is concerned, they are accessing us in more modern technologies and we are trying to keep abreast of that, if possible, to ensure the means by which we transmit to our target audience are up to date. Is that okay?