Oireachtas Joint and Select Committees

Thursday, 14 February 2013

Joint Oireachtas Committee on Health and Children

Tackling Obesity: Discussion with Operation Transformation

10:05 am

Mr. Karl Henry:

To follow what Eddie said, in terms of the retail sector, "Operation Transformation" has received the biggest support yet from supermarkets. Tesco, Lidl, Aldi and Spar are on board this year and they have seen a huge increase in business via the foods that Eva recommends and healthy foods. They have made that commitment.

From the exercise perspective, "Operation Transformation" shows that people, and more importantly children, are receptive to change. They will make changes if they are given the tools. We have got that ball rolling. As was said, there is a void after the show finishes. We have started that process but the ball is now in the committee members' court, to legislate and get the simple messages across. We have proven that if the message is given, children, schools and parents will react. The members have seen the footage and the proof.

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