Michael Mullins (Fine Gael) | Oireachtas source

I regret that I missed the start of Mr. Murray's presentation but I found the rest of it very interesting and stimulating. I have three short questions. Mr. Murray said that if we want to sell, we need to be able to speak the language. Are we taking that seriously enough and is the Department treating that concern with sufficient urgency?

How do we address this issue and is it a viable proposition? All that will be decided is whether it is viable. Mr. Murray said that the cultural and business sides are not always in sync, so what can we do better? I agree with him that the GAA is an amazing and unique organisation. Can we harness its resources in such a way as to bring business and culture more into sync? Perhaps Mr. Murray could comment on that.