Oireachtas Joint and Select Committees

Thursday, 24 January 2013

Joint Oireachtas Committee on the Implementation of the Good Friday Agreement

Belfast Protests: Discussion

10:55 am

Mr. Glyn Roberts:

Yes, we are hoping to. The Belfast Visitor and Convention Bureau will be the lead organisation in terms of our marketing budget. I have seen some of the images they are hoping to use and it is a strong message whether it will be through 48-sheet print or social media. At its heart, it is appealing to the civic duty of Belfast's citizens. The first stage of this campaign is, first and foremost, about people in Belfast not being put off by the protest. They should come into the city on payday weekends to shop, socialise and enjoy the craic. That is the first stage of the campaign on which there has been some detailed work. A number of different agencies have been involved and there has been a press briefing on the core themes of the campaign. It is a good campaign which we hope will run over the next month or so.

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