Dr. Muireann Cullen:

No, because we do not have the resources. On a day to day basis, it is myself and another person working half-time. At present, I am fortunate to have interns with me as well, but they will leave at some point. We have developed the European food framework through the European Nutrition Foundations network, which I am happy to circulate to people. It is basically a guidance for use either in schools or outside regarding nutrition, physical activity and energy balance from five or six years old to 16 years of age. In some schools the social, personal and health education, and the healthy eating aspect, is very much promoted, but in other schools it is not promoted as much. It depends on the focus and recognising there are time constraints from a teacher's point of view as well.

However, it is about getting that message out in as many ways as possible and trying to find different ways of doing it, such as the Kids Size Me initiative, the cinema work and the camogie booklet. It is a case of trying to find alternative routes, because many areas are very crowded. Hopefully, people will hear the messages in different areas and then come across a booklet or whatever it might be, and seeing that in other areas as well. It is trying to get the message through subliminally as well. However, it is very much about positive messaging and encouraging people to get out, get active and eat healthily. As soon as one starts criticising somebody, it puts their back up immediately. It is a case of: "Who are you to come along and tell me what to do?" The approach we took with the camogie booklet is that we conducted focus groups with a number of teen squads to understand what their questions were, rather than us going to them and telling them that they need to know about X, Y and Z. Instead, we asked them what their concerns and issues were. Essentially, it is for them and by them at the end of the day.