Ms Mairéad Ní Nuadháin:

That is one metric. One can see the next morning how many people watched a programme, the age groups and the different socioeconomic groups. One can tell with definition who watched it. The RTE player is a great mechanism in this regard. The programme stays up on the player for 21 days. When people ring to ask for a DVD of the programme one can advise them to watch it on the RTE player on their computer. It is a perfect picture. The Congo episode was on it until yesterday. We can measure the number of people who watch it on the player. We can also measure the number of people who record and watch a programme later. We can tell with absolute accuracy who watches every programme.