Mr. Michael Slein:

I do not believe that for the majority of small indigenous Irish companies with ambitions to grow their export businesses, China represents low-hanging fruit. A prominent brand name represents a fantastic opportunity. For example, the main focus of attention for all of the super car manufacturers - Ferrari, Lamborghini and Bentley - is the Chinese market, where such brands are growing exponentially. As such, China presents a fantastic opportunity for Baileys, Jameson or any of the really prestigious Irish brands. For the vast majority of small indigenous Irish exports, however, it is not low-hanging fruit.