Mr. Ian Talbot:

The CRO is a powerful example. Surely, every business in the country must know the office is there, yet few people apply. One cannot fail to hear the CRO advertising and, therefore, there is a dilemma. The Revenue has the best mailing list in the country for businesses. Perhaps the Revenue could advertise in its messages the legislation that is key. We have mentioned this the odd time previously and I acknowledge there are data protection issues. Some of the entrepreneurial initiatives we are looking at, for example, very much try to make people who have recently been made redundant to think about reinvesting their pot of cash.

Perhaps the information sent by the Department of Jobs, Enterprise and Innovation about redundancy claims could be accompanied by a snapshot of key items. Government mailing lists are probably the best on the market. Membership organisations such as ours depend on members signing up, being entitled to receive e-mails from us, etc.