Peter Mathews (Dublin South, Fine Gael) | Oireachtas source

Those aspects are a bit depressing. I want to deal with the nub of the issue which is the marketing, advertising and merchandising of alcohol. The quid pro quo is that if the industry wants a stay on any further taxation on alcohol, it should be the promoter rather than the Government or Members of the Oireachtas who seeks containment of merchandising and advertising. In my view, the glamorising of alcohol is where the problem lies, even more so than the price of alcohol.