Oireachtas Joint and Select Committees

Tuesday, 16 October 2012

Joint Oireachtas Committee on Agriculture, Food and the Marine

Review of Food Harvest 2020 Strategy: Discussion (Resumed) with Irish Dairy Board and Bord Bia

3:35 pm

Photo of Michael McNamaraMichael McNamara (Clare, Labour) | Oireachtas source

Does Bord Bia play a role in the European Union region or in terms of area of origin classifications?

Burren lamb is one example, but there is scope for more. Bord Bia may not have a role in the recognition and development of such areas of origin, but I ask if it views such recognition as being beneficial for marketing purposes. It may be helpful to link food products with internationally known tourist areas such as the Wicklow Mountains, the Burren and Lough Corrib for its fish products.

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