Mr. Joe O'Flynn:

We have done research. We do research on a reasonably regular basis on stretch potential. It does not figure in terms of the consumer's perception of the fit between where Kerrygold is as they see it and the marketing of meat. Who knows what will happen in the longer term, but it will not happen in the short term.

We have brands other than Kerrygold. Dubliner is an extremely successful brand for us. Pilgrim’s Choice is the number-two Cheddar brand in the United Kingdom and is showing double-digit growth this year. We are investing heavily in those brands because we see them as essential in terms of building a route to market for Irish products. Brand is very much a central plank in our strategy for the future.