Oireachtas Joint and Select Committees

Tuesday, 16 October 2012

Joint Oireachtas Committee on Agriculture, Food and the Marine

Review of Food Harvest 2020 Strategy: Discussion (Resumed) with Irish Dairy Board and Bord Bia

2:25 pm

Photo of Susan O'KeeffeSusan O'Keeffe (Labour) | Oireachtas source

I thank the delegates for their presentation and continued work. They say in their summary that the board is on target to deliver on its commitments. Are they on target to delivering on them, regardless of what is mentioned in the previous box in which it is stated it needs various things to be done? Mr. Buckley mentioned the provision of support for investment in processing. Is that a requirement of the board for it to succeed, or does he believe it will succeed in any case?

Mr. Buckley spoke about emerging markets. What is his view on China which has been mentioned a great deal? Has he identified particular markets?

On the Kerrygold brand, it has always amazed me that another brand of similar quality has not emerged. It has been in use for a very long time, but is there scope for another brand? Is Kerrygold a brand that could be used in the promotion of Irish meat, even though it belongs to the Irish Dairy Board? What is Mr. Buckley's policy in that regard?

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