Feargal Quinn (Independent) | Oireachtas source

That is interesting. What are the threats? Around Europe there appears to be a sense that too much alcohol is being consumed. Will the witnesses provide figures for alcohol consumption per head of population in Ireland? Many of us find almost unstoppable the calls for more restrictions, higher taxes, bans on sports sponsorship, etc. Have we really got a much bigger problem than other countries? We keep hearing that this is the case but every now and then we hear that we drink less alcohol than people in other countries. On that basis, how will the companies look to handle those threats in future?