Written answers

Tuesday, 28 November 2023

Department of Defence

Departmental Advertising

Photo of Carol NolanCarol Nolan (Laois-Offaly, Independent)
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135. To ask the Taoiseach and Minister for Defence the total costs incurred by his Department arising from the placing of advertisements with the national broadcaster, RTÉ, in any format, for each of the years 2016 to date; and if he will make a statement on the matter. [52159/23]

Photo of Micheál MartinMicheál Martin (Cork South Central, Fianna Fail)
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I wish to advise the Deputy the Office of Emergency Planning in the Department of Defence conducts two public information campaigns annually.

Each campaign delivers a ‘whole of Government’ approach to increasing societal resilience by providing information to communities, businesses and households on how to plan and prepare for the seasonal challenges.

Core to these campaign is the message to be prepared, stay safe and know where to find help if needed.

The Office of Emergency planning amplifies these campaigns using traditional and social media.

The Office of Emergency Planning spent the following, inclusive of VAT, on radio ads with RTE since 2016. The following table gives a breakdown of advertisement spend broken down across year and purpose.

Year Purpose Allocated to RTE Radio 1
2016 Be Winter Ready radio ads €9,284.04
2017 Be Winter Ready radio ads €9,284.04
2018 Be Winter Ready radio ads €9,284.04
2019 Be Winter Ready radio ads €9,850.92
2020 Be Winter Ready radio ads €9,981.47
2021 Be Winter Ready radio ads €10,480.67
2022 Be Winter Ready radio ads €11,202.25
2023 Be Winter Ready radio ads €12,882.59

The total expenditure was €82,250.02

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