Peter Burke (Longford-Westmeath, Fine Gael)
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98. To ask the Minister for Transport, Tourism and Sport the way in which the Hidden Heartlands experience will be developed; and if he will make a statement on the matter. [25204/18]

Shane Ross (Dublin Rathdown, Independent)
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I was very happy to launch the Ireland's Hidden Heartlands Brand earlier this year and I believe that the area has great potential.  In this regard, the development of the concept and the operational development of the tourism brand experiences like Ireland's Hidden Heartlands is a matter for Fáilte Ireland, which operates under the aegis of my Department.  Accordingly, I am referring the Deputy's question to Fáilte Ireland for information on how the experience will be developed.  Please contact my private office if you have not received a reply within ten working days.