Mr. Jim O'Toole:

I am happy to address that in the first instance. We completely share the Deputy's contention that we need to see as many sheep farmers as possible staying in the sector. There are several things that Bord Bia believes will assist in that regard. One is trying to maximise the return from the marketplace, as we have outlined. We have a reasonably good position, notwithstanding the competition we encounter in continental Europe, and that is why we are also trying to have activity in international markets. I mentioned in my opening statement that we have an awareness campaign in markets to which we do not yet have full access, but we are building the case. These markets include Korea, Japan, China and the United States. As in other meat sectors, and as is true regarding all our food exports, the more export options we have to try to sell different cuts and products in different markets at different times of the year to maximise our return, the better. That is the work we have to do and that we do undertake.

Another important factor is that we are promoting all food and drink exports from Ireland on the basis of the sustainability credentials we have. Approximately 70% of our current lamb output is part of our quality assurance programme. That programme provides evidence to our customers – this is becoming increasingly important – and it also provides a bonus of between 10 cent and 20 cent per kilogram to farmers. It is important at all times to be able to give an additional reward for the endeavour. In the two areas I have mentioned, that is how we will work to improve market conditions.