Matt Shanahan (Waterford, Independent)
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I would like to understand this in terms of the marketing activity the witnesses spoke about and some of its firms being awarded marketing promotion on that. It seems to me there are two driving objectives - one is to recruit new partners to receive the Guaranteed Irish brand and the second is to create awareness of the brand to try to pull people in. Will the witnesses speak about that? What is Guaranteed Irish doing on social media now that the Taoiseach has basically shown us all the way to get on TikTok and everything else? What is Guaranteed Irish doing in terms of generating awareness with consumers on the ground, particularly the younger consumers? The problem I see with Guaranteed Irish is that it is a brand we know well if we are in our forties onwards. I am not so sure it is so well known among the under-35s. I want to drive awareness around that point.