Ms Br?d O'Connell:

They certainly could join. One of the reasons we are here today is to myth-bust all that. Everyone is entitled to join. Not everybody will get through. The same criteria applies to the small candlemaker at home as to the large multinational and Government organisation. The criteria, values and beliefs are really critical to that. But I imagine many of them would share those. We would love to see them but they have not joined. We do not get any funding or help connected to the State. Testimony to the success of Guaranteed Irish is that as the private sector is funding it, that is point of proof. We would love to see the likes of State agencies applying for membership and we would be delighted to share their stories. I could list them but the Deputy will know them himself. There are many things we do across promotion, marketing and PR. We have a Guaranteed Irish Stories podcast. We would love everyone to listen, subscribe and download and comment. We have various marketing events, including thought leadership opportunities for our leaders in business. It is really important that we present these opportunities because the small guys starting off need to have a role model. We do a lot in the area of marketing and PR and we are very good at it. I am unashamed about saying that.