Ms Br?d O'Connell:

Absolutely. IBEC does a fantastic job as do many of the other organisations but we do not like to be in the same budget line as any of those. No one is offering the national symbol of trust and provenance other than Guaranteed Irish. Everybody else is offering networking opportunities, which are similar to some of what we do, but they do not represent all of what we do. We are unique in that offering. We would like to see businesses looking at us as an imperative marketing tool to grow sales and not just something that is nice to have.