Ms Br?d O'Connell:

Guaranteed Irish is a very broad church with a wide range of members. Each month we have a different theme and each theme represents a different sector or industry. We cover farming, technology, construction, food and drink, tourism and everything in between. We celebrate each one individually in a particular month with networking opportunities. Guaranteed Irish has effectively become a PR and marketing agency for our business members. We create PR and marketing opportunities, which my colleague, Ms Mitchell, will elaborate on. We also host a lot of events for networking. Businesses buy from businesses who are like-minded and people buy from people who are like-minded and who share the same values. We have a core selection of values and beliefs. Our biggest belief, which our members share, is that we have the ability to effect positive change. If we can do that and if our core values are adhered to by our member businesses, that puts us all on the same journey. This might sound very utopian but it is something that we believe in. We are in a position to make that work, insofar as is commercial for any business. Events are a big part of our business and are about creating networking opportunities for businesses to enable them to win more business.