Written answers
Wednesday, 14 September 2022
Department of An Taoiseach
Departmental Advertising
Seán Sherlock (Cork East, Labour)
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52. To ask the Taoiseach the amount that his Department has spent on advertising on social media in 2021 and to date in 2022; the amount spent per platform; and the campaigns per platform in tabular form. [43367/22]
Micheál Martin (Cork South Central, Fianna Fail)
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In 2021 and to date in 2022 my Department incurred expenditure of €727,162.88 on social media advertising. €708,325.33 of this spend was on 26 COVID-19 public information campaigns as part of the Government’s coordinated approach to COVID-19 public health communications. All expenditure related to advertising campaigns on a range of social media platforms - Twitter, Facebook, LinkedIn, Instagram, Tiktok, Snapchat and Youtube.
A number of other campaigns were also advertised on social media including promotional campaigns to raise public awareness of a formal public consultation process run by the Future of Media Commission and to raise awareness of the Well-being Framework for Ireland and a public survey to support its development. Expenditure of €4,448.61 was also incurred to raise public awareness of Storm Barra in December 2021 and Storm Dudley in February 2022.
The table below outlines the expenditure by campaign by my Department on social media.
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