Written answers
Wednesday, 11 December 2019
Department of Employment Affairs and Social Protection
Departmental Advertising Expenditure
Robert Troy (Longford-Westmeath, Fianna Fail)
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302. To ask the Minister for Employment Affairs and Social Protection the expenses incurred by her Department to date in 2019 for the implementation of ongoing communications strategy initiatives that highlight schemes and programmes operated under the auspices of her Department including advertising and promotion on television, radio, newspapers and online in tabular form; and the level of expenditure for each such initiative. [52117/19]
Regina Doherty (Meath East, Fine Gael)
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My Department administers over 80 separate schemes and services, which affect the lives of almost every person in the State. The Department is fully committed to ensuring that members of the general public are fully aware of the social welfare supports and services available, as well as ensuring key changes are communicated to them. Public information campaigns are therefore an important part of the Department’s work.
The Department’s public information and promotional campaigns span national and regional print media and radio, digital, social media and outdoor advertising.
All advertising expenditure undertaken by the Department is tendered for in accordance with Government and EU procurement guidelines, including use of framework agreements from the Office of Government Procurement.
Details of all print, radio, outdoor, digital and social media advertising spend to date in 2019, is detailed below.
| Purpose of Public Information Campaign | Formats used | Total campaign costs, inc. creative/design work (ex. VAT)* |
|---|---|---|
| Promotion of Jobs Week 2019 | Print, Radio, Digital, Social Media | €24,431.71 |
| Public information campaign on the new Employment Legislation Act | Print, Radio, Digital, Social Media | €74,779.09 |
| Promotion of MyWelfare.ie - the home for online welfare services | Outdoor, Radio, Digital, Social Media | €150,934.00 |
| Promotion of Working Family Payment - in particular raising scheme awareness among working families | Print, Radio, Outdoor, Digital, Social Media | €115,053.14 |
| Promotion of Cross Border Job Fair | Print, Radio, Social Media | €6,528.04 |
| Promotion of application dates and online application route for Back to School Clothing & Footwear Allowance | Digital, Social Media | €12,115.06 |
| Promote the MyWelfare.ie online application route for Maternity and Paternity Benefits | Digital, Social Media | €34,812.47 |
| Promotion of JobsIreland.ie - the Government's national recruitment site for employers and jobseekers | Digital, Social Media | €24,541.78 |
| Intreo (including separate 'Return to Work' element) - promotion of the wide range of schemes & services available to employers, jobseekers and those wishing to return to work | Digital, Social Media | €43,090.10 |
| Promotion of new Jobseeker's Benefit for the Self-Employed | Print, Radio, Digital, Social Media | €89,239.95 |
| Promotion of new Parent's Benefit | Print, Radio, Digital, Social Media | €89,249.11 |
| Promotion of EURES London Job Fair | Print, Digital, Social Media | €6,279.54 |
*Total costs invoiced to 9 December 2018.
Robert Troy (Longford-Westmeath, Fianna Fail)
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303. To ask the Minister for Employment Affairs and Social Protection the expenses incurred by her Department to date in 2019 for the commissioning, development, production, promotion and online sharing of a video that highlighted schemes and programmes operated by her Department in tabular form; if such videos have been commissioned for 2020; and if so, the estimated costs of each such video. [52134/19]
Regina Doherty (Meath East, Fine Gael)
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My Department administers over 80 separate schemes and services, which affect the lives of almost every person in the State. The Department is fully committed to ensuring that members of the general public are fully aware of the social welfare supports and services available, as well as ensuring key changes are communicated to them. This includes the use of videos where this is considered the most effective way to communicate a particular message.
Details of all expenses incurred to date in 2019 for the commissioning, production, promotion and online sharing of video is detailed below.
| Video Project | Total Costs (ex. VAT) |
|---|---|
| Production of seven videos to promote the range of services which Intreo offers to employers and jobseekers for use across two campaigns, including cutdown and GIFs for use in digital and social media advertising | €43,090*(**) |
| Production of two videos to promote JobsIreland.ie - the Government's national recruitment site for employers and jobseekers, including cutdown and GIFs for use in digital and social media advertising. | €24,542* |
| Production of video to raise awareness of changes introduced as part of Budget 2020 | €1,040 |
| Production of three videos as part of the Government's National Traveller and Roma Inclusion Strategy to promote existing Intreo services to the Traveller and Roma communities. | €13,107 |
| Production of videos to explain to customers the process to get a verified MyGovID account. | €13,760 |
| Production of videos in a range of accessible formats of Make Work Pay reports. | €10,880 |
| Production of Brexit video to outline Department's reassuring 'no change' message with regard to Brexit clearly and succinctly | €15,294 |
| Production of video to promote MyWelfare.ie - the Department's home of online services | €9,795* |
*Includes media buying costs/online advertising costs
(**)Includes creative and media buying costs associated with Return to Work element of campaign
No videos highlighting schemes and services have been commissioned for 2020.
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