Written answers

Wednesday, 6 March 2019

Department of Public Expenditure and Reform

Departmental Advertising Expenditure

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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91. To ask the Minister for Public Expenditure and Reform the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019 by campaign and social media platform used; and if he will make a statement on the matter. [11126/19]

Photo of Paschal DonohoePaschal Donohoe (Dublin Central, Fine Gael)
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I have set out in the following table details of the amount spent on social media advertising and online promoted content by means of sidebar, above the line and pop website ads in 2018 and to date in 2019.

Amount Spent on Social Media

YearCampaignPlatformCost 
2018IGEES AP Recruitment 

Competition 
Facebook and LinkedIn (Pop Website Ads)€553.50
2018MyGovID Media CampaignProgrammatic Google Pay-per-click (Side Bar)€17,818.78
Total €18,372.28
2019IGEES AP Recruitment

Competition 
Facebook and LinkedIn (Pop Website Ads)€500.00
Total €500.00

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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92. To ask the Minister for Public Expenditure and Reform if he has engaged and-or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; and the amount spent by company; and if he will make a statement on the matter. [11143/19]

Photo of Paschal DonohoePaschal Donohoe (Dublin Central, Fine Gael)
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The details requested by the Deputy are set out in the following table.To date in 2019, there has been no such expenditure.

YearCompanyAmount Spent
2018Mindshare Media Ireland Ltd. for MyGovID awareness campaign €76,948.91

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