Written answers
Wednesday, 19 December 2018
Department of Public Expenditure and Reform
Departmental Advertising Expenditure
Brendan Howlin (Wexford, Labour)
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169. To ask the Minister for Public Expenditure and Reform the amount spent by his Department on public advertising and the purchase of external communications and publicity in 2018 by advertising campaign, including specific amounts on social media campaigns (details supplied) or other digital platforms; the amount spent on public relations or other communications support in tabular form; and if he will make a statement on the matter. [53581/18]
Paschal Donohoe (Dublin Central, Fine Gael)
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In response to the Deputy's question, the table sets out the amount of money spent on public advertising and the purchase of external communications and publicity by my Department in 2018.
| Company | Campaign | Cost |
|---|---|---|
| Public Appointments Service | Social Media - Google Ads | €136.11 |
| Public Appointments Service | Economist / Policy Analyst competition - Facebook Campaign | €307.50 |
| Public Appointments Service | Economist / Policy Analyst - LinkedIn Campaign | €246.00 |
| Mindshare Media | MyGovID awareness campaign – media buying | €76,948.91 |
| Kick Advertising and Design | MyGovID awareness campaign – creative content | €22,720.56 |
| Morrow Communications | OGP – Brand Development – communication advice | €5,200.00 |
| Morrow Communications | OGP – Design of pull-up banners – communication advice | €480.00 |
| Morrow Communications | OGP – design of eInvoicing infographic, development of eInvoicing logo | €1,710.00 |
| Morrow Communications | OGP - Design of new presentations with new logo and branding. Design of new branded graphics for presentations. | €2,430.00 |
| Morrow Communications | OGP - Design of Web Banner - Category Management and Supplier Registration Form redesigned in new brand style - OGP Icons | €750.00 |
| Morrow Communications | OGP - Design and print of eInvoicing roll-up banners | €685.00 |
| Morrow Communications | OGP - Production and filming of video at e-Invoicing event | €3,096.23 |
| Morrow Communications | OGP - Design, print and delivery of 1,000 checklists | €1,181.00 |
| Iris Oifigiúil | OGP - e-Invoicing ad on Iris Oifigiuil for Public Consultation Notice | €64.00 |
| Morrow Communications | OGP - Production, editing of eTenders animation for YouTube Channel | €12,449.00 |
| Mediavest - Spark | OGP - e-Invoicing ad on Irish Independent for Public Consultation Notice | €1,511.42 |
| Mediavest - Spark | OGP - e-Invoicing ad on Tuarisc.ie for Public Consultation Notice | €429.27 |
| Morrow Communications | OGP - TAS logo and leaflet design | €2,335 |
| Morrow Communications | OGP - Design of e-Invoicing checklists leaflets | €885.00 |
| Morrow Communications | OGP - Print and delivery of 1,000 factsheets e-Invoicing | €180.00 |
| Morrow Communications | OGP - Responding to RFT animation script | €3,000.00 |
| Morrow Communications | OGP - Production of TAS video with 2 days of filming | €5,155.14 |
| Morrow Communications | OGP - Design of Spend Report 2016 - creative concept, revisions with tables and graphs | €5,060.00 |
| Morrow Communications | OGP - Responding to RFT animation and production of storyboard | €4,000.00 |
| Morrow Communications | OGP - Responding to e-Tenders animation with sound effects and music | €7,000.00 |
| Morrow Communications | OGP - Production of 3 case studies videos including 1 in Irish Language | €12,636.70 |
| Kantar Media | Media Monitoring Services | €11,439.00 |
| Mediavest | Public advertising in relation to the competition for the appointment of Appeal Officers under the Regulation of Lobbying Act 2015 | €1,536.49 |
| Mediavest | Public Notice of Flood Defence Schemes / Plans | €5,842.00 |
| Tuairisc | Request for submissions on the Department's revised Irish Language Scheme | €774.90 |
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