Written answers
Tuesday, 20 March 2018
Department of Employment Affairs and Social Protection
Departmental Advertising Expenditure
Catherine Murphy (Kildare North, Social Democrats)
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925. To ask the Minister for Employment Affairs and Social Protection the amount spent by her Department on third party public relations advice, communications advice, online advertising and public awareness campaigns from January 2017 to date in 2018, by year, month and company engaged in tabular form; and if she will make a statement on the matter. [11766/18]
Regina Doherty (Meath East, Fine Gael)
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The information requested by the Deputy is as set out in the following tables:
Public Awareness Campaigns 2017 (Amounts are exclusive of VAT)
| Date | Campaign Name | Cost | Social Media Spend | Online | Company Engaged |
|---|---|---|---|---|---|
| March | MyGovID | €68,027 | €6,500 | €6,500 | Engage Communications / MEC Ireland |
| April | Welfare Fraud | €163,922 | N/A | €11,300 | Creed / MEC Ireland |
| April | Treatment Benefit Part 1 | €87,714 | €3,000 | €19,000 | Engage Communications / MEC Ireland |
| July | Back to School Clothing & Footwear | €55,408 | €4,000 | NA | Creed / MEC Ireland |
| July | Paternity Benefit | €106,822 | €5,000 | €14,000 | Creed / MEC Ireland |
| Sep | Jobsweek 2017 | €3,147 | €2,000 | NA | MEC Ireland |
| Sep | Fuel Allowance Part 1 | €42,175 | NA | NA | Creed / Language / MEC Ireland |
| Oct | Treatment Benefit Part 2 | €78,886 | €1,500 | NA | Engage Communications / MEC Ireland |
| Nov | Fuel Allowance Part 2 | €52,913 | NA | NA | Creed / MEC Ireland |
| Nov | Invalidity Pension | €75,139 | NA | €8,000 | Creed / MEC Ireland |
| Dec | National Minimum Wage | €46,497 | NA | €6,000 | Creed / MEC Ireland |
| Total | €780,650 | €22,000 | €64,800 |
Public Awareness Campaigns 2017 (Amounts are exclusive of VAT) | |||||
|---|---|---|---|---|---|
| Date | Campaign Name | Cost | Social Media Spend | Online | Company Engaged |
| March | MyGovID | €68,027 | €6,500 | €6,500 | Engage Communications / MEC Ireland |
| April | Welfare Fraud | €163,922 | N/A | €11,300 | Creed / MEC Ireland |
| April | Treatment Benefit Part 1 | €87,714 | €3,000 | €19,000 | Engage Communications / MEC Ireland |
| July | Back to School Clothing & Footwear | €55,408 | €4,000 | NA | Creed / MEC Ireland |
| July | Paternity Benefit | €106,822 | €5,000 | €14,000 | Creed / MEC Ireland |
| Sep | Jobsweek 2017 | €3,147 | €2,000 | NA | MEC Ireland |
| Sep | Fuel Allowance Part 1 | €42,175 | NA | NA | Creed / Language / MEC Ireland |
| Oct | Treatment Benefit Part 2 | €78,886 | €1,500 | NA | Engage Communications / MEC Ireland |
| Nov | Fuel Allowance Part 2 | €52,913 | NA | NA | Creed / MEC Ireland |
| Nov | Invalidity Pension | €75,139 | NA | €8,000 | Creed / MEC Ireland |
| Dec | National Minimum Wage | €46,497 | NA | €6,000 | Creed / MEC Ireland |
| Total | €780,650 | €22,000 | €64,800 | ||
Public Awareness Campaigns 2018 (Amounts are exclusive of VAT) | |||||
|---|---|---|---|---|---|
| Date | Campaign Name | Cost | Social Media | Online | Company Engaged |
| Jan | Low Pay Commission | €26,182 | NA | €3,000 | MEC Ireland / Creed |
| Jan | Gender Recognition Act Consultation | €9,264 | NA | NA | MEC Ireland |
| Mar | Make Work Pay Consultation | €15,612 (committed budget) | NA | NA | MEC Ireland |
| Mar | Jobs Week 2018 | €21,624 (committed budget) | €2,500 | NA | MEC Ireland |
| Total | €72,682 | €2,500 | €3,000 | ||
Communications Advice 2017 (Amounts are inclusive of VAT) | |||
|---|---|---|---|
| Date | Campaign Name | Cost | Company |
| Aug | Plain English Services | €4,390 | NALA |
| Dec | Communications Advice | €3,690 | Murray Consultants |
| Feb | Plain English Services | 2,070 | NALA |
| Total | €10,150 |
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