Wednesday, 17 September 2014
Department of Transport, Tourism and Sport
Wild Atlantic Way Project
1676. To ask the Minister for Transport, Tourism and Sport if local communities will be allowed to seek permission from local authorities to erect additional signs denoting the Wild Atlantic Way route and, in addition, the attractions/activities which are found on that particular stretch of the Wild Atlantic Way. [33073/14]
While my Department provides the capital funding for investment in tourism projects such as the Wild Atlantic Way, it is not directly involved in their development or implementation.
It is important to note that the purpose of the Wild Atlantic Way is to provide a clearly defined route for visitors to travel along the west coast. It also introduces visitors to many points of interest and gives guidance as to a wider range of experiences on or near the route.
While it is a matter for the Local Authorities and the National Roads Authority to sanction the erection of additional road signage, it is very important for the visitor that the signage for the Wild Atlantic Way is consistent and readily recognisable along the entire route while respecting the very assets of landscape and seascape that are integral to the Way. That is why Fáilte Ireland has worked closely with local authorities and indeed with local communities along the Way.
Accordingly, I would not be in favour of anything that could potentially damage the branding or visual amenity of the route and hence the opportunities for local communities. There are a wide range of ways in which local communities or attractions can communicate with potential visitors without having an impact on the landscape.
For further information, I have asked Fáilte Ireland to provide you with their policy in regard to signage along the Wild Atlantic Way. Please contact my private office if you do not hear from them within ten working days.