Written answers

Tuesday, 8 February 2005

Department of Transport

Departmental Advertising

8:00 pm

Photo of Róisín ShortallRóisín Shortall (Dublin North West, Labour)
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Question 367: To ask the Minister for Transport if he will report on the number of "Go Metric" newspaper inserts which were produced in the recent public information campaigns; the cost of producing same; the publications in which these inserts were carried and the dates of same; the number which were distributed as inserts; if there were instances of newspapers unable to carry these inserts; if costs accrued to the State for these; and if he will make a statement on the matter. [3771/05]

Photo of Martin CullenMartin Cullen (Waterford, Fianna Fail)
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The metrication changeover board oversaw the implementation of the changeover to metric speed limits on 20 January 2005. Major elements of the overall programme to support the changeover to metric speed limits were the public information and public relations campaigns undertaken on behalf of the metrication changeover board by the National Safety Council. The overall cost of those elements of the programme was €2.5 million.

A significant part of the public information campaign featured the production of some 5,322,000 "Go Metric" information leaflets. Of that number, a total of 2,592,409 were distributed as newspaper inserts. The remainder were either distributed by post to all households in the State or made available through Garda stations, libraries, petrol stations, NCT centres and other outlets.

The total cost for distribution of the information leaflets as newspaper inserts was €178,298. The following table details the publications in which these inserts were carried, the numbers distributed through each title and the dates on which the inserts were carried. There were three instances in which newspapers were unable to carry the leaflets as inserts. No costs were incurred where newspapers failed to carry the inserts and alternative arrangements were made for distribution. In one instance, a free display advertisement was given where the insert was rejected after the newspaper had initially agreed to carry it.

Press Inserts — Titles and Circulation
TitleDistributionInsertion Date
Sundays
Ireland on Sunday 151,899 16 January
Sunday Star 60,000 16 January
News of the World 195,000 16 January
Sunday Business Post 72,000 16 January
Sunday Independent 300,000 9 January
Sunday Mirror 60,000 16 January
Sunday People 70,000 16 January
Sunday Tribune 87,000 January
Sunday World 206,010, January
Sunday Times 120,000 16 January
Total 1,321,909
Dailies
Daily Star 120, 000 week commencing 10 January
The Irish Sun 154, 000 week commencing 10 January
Irish Examiner 80,000week commencing 10 January
Total 354,000
Others
Irish Farmers Journal85,000 week commencing 10 January
Foinse (Irish Language) 5,500 22 January
La (Irish Language)10,000week commencing 10 January
RTE Guide 135,000 week commencing 10 January
Total 235,500
Weekly Press
Anglo Celt 18,000week commencing 10 January
Connaught Telegraph15,000week commencing 10 January
Corkman 10,000 week commencing 10 January
Donegal Democrat19,000week commencing 10 January
Donegal People's Press 15,000week commencing 10 January
Drogheda Independent18,500week commencing 10 January
Dundalk Argus 13,500week commencing 10 January
Dundalk Democrat 10,500week commencing 10 January
Kerryman 32,000 week commencing 10 January
Kilkenny People 19,500 week commencing 10 January
Leitrim Observer 10,000 week commencing 10 January
Longford Leader 14,000 week commencing 10 January
Longford News 9,000 week commencing 10 January
Lucan & Blanch Gazette 13,000 week commencing 10 January
Mayo News 10,500 week commencing 10 January
Munster Express 16,000 week commencing 10 January
Nationalist & Leinster Times 19,000 week commencing 10 January
Nationalist Clonmel 18,000 week commencing 10 January
Nenagh Guardian 9,500 week commencing 10 January
Northern Standard 14,500 week commencing 10 January
People Group 60,000 week commencing 10 January
Roscommon Champion 9,000 week commencing 10 January
Tipperary Star 13,000 week commencing 10 January
Tuam Herald 11,000 week commencing 10 January
Westmeath Examiner 13,000 week commencing 10 January
Carlow Nationalist13,000 week commencing 10 January
Kildare Nationalist 9,000 week commencing 10 January
Laois Nationalist5,500 week commencing 10 January
Waterford News and Star 17,000 week commencing 10 January
Western People 22,500 week commencing 10 January
The Kingdom17,000 week commencing 10 January
Sligo Weekender 9,500 week commencing 10 January
Total 504,000
Weekly Free Press
Inside Cork 20,000 week commencing 10 January
Kildare Times (Nth/Sth) 35,000, week commencing 10 January
Limerick Post 44,000 week commencing 10 January
Northside People (East)week commencing 10 January
Northside People (West)week commencing 10 January
Southside People29,000week commencing 10 January
Waterford Today 16,000 week commencing 10 January
Local News 33, 000 week commencing 10 January
Total 177,000

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