That's all very well- but eircodes have failed to gain traction with the public as they are largely invisible;
They are not mandatory so people see them as useless and of no benefit to them. ( weren't they supposed to be of benefit to the public?)
You will not, some 18 months after their launch, see them attached to an overwhelming majority of business addresses;
I've seen an eircode printed on one vehicle only in that time;
Many people have forgotten their eircode( well, they don't have to use it, do they?) ;
Ask any postal worker- s/he will tell you An Post doesn't use them;
Most businesses don't see the point to them as they've been effecting deliveries for years without them;
Instead of monetising them- a failure- what incentives, if any, are proposed to get people to use them- is it proposed to make them mandatory for private mail, for example? If not, why not?
The fact that this writer has been the only one to address this matter on this forum tells me something! The truth is, like it or not, that these codes are largely invisible.
If it's policy to roll them out, surely it makes sense to use imagination here and come up with ideas to actively encourage people to use them;
If it happens that they are not adopted by the public and businesses, the high cost of bringing them in in the first place will have been wasted.
This project needs determined political support to make it a success. This will involve imagination, so rather than let them wither on the vine, come up with solutions, and fast. This is the 21st century, and the old argument that it took 30 years for UK postcodes, (introduced nearly 60 years ago) to gain traction is a bit limp, to be honest.
TV ads are a meaningless waste of money if their use is not obligatory.
Politicians and Eircode Ltd really need to rethink this project. It is moribund.
Eamonn O 'Regan
Posted on 15 Mar 2017 3:58 pm
That's all very well- but eircodes have failed to gain traction with the public as they are largely invisible;
They are not mandatory so people see them as useless and of no benefit to them. ( weren't they supposed to be of benefit to the public?)
You will not, some 18 months after their launch, see them attached to an overwhelming majority of business addresses;
I've seen an eircode printed on one vehicle only in that time;
Many people have forgotten their eircode( well, they don't have to use it, do they?) ;
Ask any postal worker- s/he will tell you An Post doesn't use them;
Most businesses don't see the point to them as they've been effecting deliveries for years without them;
Instead of monetising them- a failure- what incentives, if any, are proposed to get people to use them- is it proposed to make them mandatory for private mail, for example? If not, why not?
The fact that this writer has been the only one to address this matter on this forum tells me something! The truth is, like it or not, that these codes are largely invisible.
If it's policy to roll them out, surely it makes sense to use imagination here and come up with ideas to actively encourage people to use them;
If it happens that they are not adopted by the public and businesses, the high cost of bringing them in in the first place will have been wasted.
This project needs determined political support to make it a success. This will involve imagination, so rather than let them wither on the vine, come up with solutions, and fast. This is the 21st century, and the old argument that it took 30 years for UK postcodes, (introduced nearly 60 years ago) to gain traction is a bit limp, to be honest.
TV ads are a meaningless waste of money if their use is not obligatory.
Politicians and Eircode Ltd really need to rethink this project. It is moribund.