Mr. Conor O'Connell:

Think of it logically from a construction site perspective, we are all talking about scale. The Department of Finance issued a report last summer which talked about scale and the greater efficiencies and greater productivity that comes into the industry if we could reach a certain scale. Think about how many extra bricklayers or groundworkers you need from building 100 units on site to 200 units on site. The labour differential between doubling output is not as significant - it is not a simple case of doubling the labour input. A similar amount of labour can actually increase productivity and deliver far more. We just need to scale.