Mr. Niall Gleeson:

When I joined the organisation, I used to get up in the morning and read the papers to figure out what my day was going to be like because the media sentiment was quite negative. Today, I think we are in a better place, but we still need to see what people are saying about us. It is a mechanism to understand. Sometimes, these complaints come through without getting the recognition they deserve, so it is important that we monitor the media to see what the general public is saying about us. We react to those issues. I think it is an important service.