Mr. Brian McHugh:

Regarding pricing, what we could see is where something is advertised as 30% off and we know that within the previous 30 days that price had been cheaper.

The consumer was told to buy it now for €100 and it used to be €130. We know from our investigation that it was actually €90. The consumer has been told this. Consumers love deals, which is why this happens. The consumer experience is a key part of our job. Consumers decide to buy the product because they feel they are getting a bargain, whereas they are not because it was cheaper, sometimes a few days ago.