Mr. Brian McHugh:

Yes, in that we have issued guidance as to what would be included where people make an advertisement, including them getting lots of freebies. That guidance is out there. Given that it is a relatively new and huge market, we did a survey. One of the very striking things is that the number of consumers who follow an influencer, have bought a product and felt misled - all three - is 5%. Some 5% of adults have done all those three things, which, as someone who does not follow influencers, I found quite surprising. We have prioritised that market. We have issued the guidance, warning letters and compliance notices and there will be more action in that area because it has such an impact on consumers.