Mr. Patrick Kenny:

Where we are moving to in the next couple of years is actually saying the business model is wrong, that platforms know that these things are happening and should be able to identify when they are scams are whatever and stop them from getting onto the system because that is a much better outcome. The experience internationally is that case by case it works but it does not work. It works on the individual case but the things keep popping up. We chase Gola hurling helmets and we get them taken down. An hour later they are back somewhere else. We are moving now in Europe towards tackling general business models saying you cannot be putting misleading or unsafe products on your platforms.