Oireachtas Joint and Select Committees

Wednesday, 5 November 2025

Joint Oireachtas Committee on Enterprise, Tourism and Employment

Engagement with the Competition and Consumer Protection Commission

2:00 am

Mr. Brian McHugh:

The approach we have taken with influencers is similar to what we have done elsewhere, in that we have issued guidance to those businesses or individuals on what the law is and what they need to do. We have issued warning letters where we are concerned the law is not being followed. We then moved on to compliance notices, as the Deputy said. I would highlight again that this would be a breach of consumer law. Currently, there is no ability for us to fine the individual or the business. It would be a prosecution through the courts.

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