Mr. Patrick Kenny:

This has been looked at a European level because a lot of these claims are across Europe. There has been European action in that regard and new laws are coming down the track. It is one of those areas where consumers can be easily misled on any sorts of things like this. They can make purchases they later regret and we see the same thing with influencers and so forth. It is a live area that people are looking into. We look into complaints and we contact traders where we think there are issues with misleading claims. At the end of the day, if consumers are misled and people do not change their behaviour, it is kind of a pyramid of enforcement. You talk to them, show them it is wrong and wait for them to mend their hand.