Mr. Brian McHugh:

I thank the Senator. On issues around the pricing directive, we would agree with some of the sentiments expressed by the Senator in the context of the approach we take when we go about enforcement. Issues around pricing, and particularly black Friday whereby the discounts offered were not real discounts, are things that consumers find very frustrating. It is something we identified as a strategic issue that we wanted to address. How we went about that was we worked with the Department to ensure the legislation was workable. We then went out and ran a campaign among businesses to highlight that we were going to be looking at this area and were going to take action. We engaged directly with businesses. We would have carried out inspections both in-store and online. We do both. We did that for a period before taking any enforcement action. We sent warnings. We offered guidance. We decide to take action - this is subject to decisions of a court - where we see significant harm and think it is appropriate, on balance, to prosecute and bring somebody to court.