Mr. Dermot Horan:

If the regional uplift had not been there, there would have been pressure on the producer to shoot all the exteriors for a couple of weeks in Lahinch and then shoot all the interiors, because a lot of dramas are set indoors, in a studio in the Dublin-Wicklow area.

We do not want to do that. We want the authentic look and feel of that region. The incentive is that certainty, because there are the other funds, such as the WRAP fund and even Screen Ireland. Producers make applications. You hope you will do the best you can but there is something about a percentage, be it 32% or 37%, that is certain. That is a really good start for putting together a finance plan.