Oireachtas Joint and Select Committees

Wednesday, 13 December 2023

Joint Committee on Tourism, Culture, Arts, Sport And Media

Football Association of Ireland's Facility Investment Vision and Strategy, and Governance Issues: Discussion

Mr. Jonathan Hill:

I addressed this at the AGM on Saturday and I have spoken to the media about this on a number of occasions. Obviously, it will help if we have a winning side and if the economic situation is such that brands and businesses want to invest in sport as a marketing tool, but it is a big decision for brands to take. We have a couple of ongoing conversations we hope would mean that, in 2024, we would take our sponsorship revenues, which I think were €4.8 million in 2022, to €8 million in 2023 but in excess of €10 million in 2024. I think that is good progress.

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