Mr. Noel Kelly:

Very little, apart from negotiating contracts. Then, if there are some younger people we are working with, we try to get sponsorship for some of their shows, but that is with an independent production company. Then, we try to put that on Virgin Media, RTÉ or streaming services. The whole media model is changing. It is hard to look at anybody now and be able to say who he or she might be listening to or what he or she is watching. In my own house, my own kids are watching everything on all sorts of devices, so it is a changing market.